Sensis sizes up the situation

IF you’re about to fork out for a magnifying glass – or even a microscope – to read this year’s phone directory, save your money.
Nanjing Night Net

The 2012/13 compact edition will be a one-off. In fact, it will be “terminated”, according to the Federal Communications Minister, Stephen Conroy.

His office has told Member for Hume Alby Schultz that the distribution of the compact-sized directories in regional markets will be rolled back immediately following an avalanche of complaints from elderly and sight-impaired residents.

“I am pleased that they (Sensis) have finally chosen to respond appropriately to public scrutiny despite their initially poor response of sending credit-card sized magnifying glasses to those who voiced their protestations,” Mr Schultz said.

“I take this opportunity to thank those constituents of Young, Boorowa, Harden, Cowra, Cootamundra, Yass, Goulburn, Picton and Crookwell who contacted my office to protest this deplorable and seemingly uncaring situation.

“Their concerns are the reason why I was able to make a strong case which prompted the Minister for Broadband, Communications and the Digital Economy to act.”

Mr Conroy said the roll back to the full-sized format would apply to the 2013/14 issue of the regional books, due to be distributed between March and June next year. Those living in metropolitan areas will still receive the compact edition, however.

“This roll back has been in response to the feedback Sensis has received from both users and advertisers where the new regional directory has already been delivered,” a spokesman for Mr Conroy said.

A spokesman for Sensis told the

But Sensis Executive General Manager, Product, Carl Rigoni, said the roll back followed a review of responses from users and advertisers about the compact- size book.

“We listen to feedback from our users and advertisers to help us make informed decisions about ways to improve the White Pages and Yellow Pages book,” he said.

“We believe most people prefer a book that is lighter and easier to handle, but in order to publish a book in this format we need to alter the font size.

“We’ll continue to develop a solution that satisfies these requirements, but in the meantime the regional books will appear in the larger size format.”

Mr Rigoni said Sensis will conduct ongoing research to find a format for the directories that balanced comprehensive content with format and font size.

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